Luiss Business School
Rome, Italy
Major of the Master in Marketing Management.
Today’s customers demand more than ever: personalized experiences, transparent relationships, seamless delivery, and immediate satisfaction. In this highly competitive environment, product quality and price alone are no longer sufficient to ensure customer loyalty and satisfaction.
Strategic and managerial approaches to service delivery have become essential in enhancing the Customer Experience and building a true competitive advantage.
For this reason, the Major in Marketing and Customer Experience Management is designed to equip participants with a deep understanding of the customer and the key variables that shape their journey across every touchpoint with the company.
The program provides future professionals with the tools and knowledge required to design customer-centric strategies—an indispensable asset for any organization striving to succeed in today’s market.