Rome, Italy
Major of the Master in Digital Transformation for Corporate and Business Strategy.
The digital ecosystem impacts every business: the transformation affects organisational structures, brand positioning, customer experience, marketing and communication strategies, as well as the integration of back-end processes.
This Programme develops digital capabilities, managerial skills and leadership techniques required to succeed in firms operating in the digital ecosystem or in businesses undergoing a digital transformation process.
The Major in Digital Innovation Management aims to prepare professionals capable of: