The course aims to meet the burgeoning demand for digital marketing education in the market place by providing an up-to-date, comprehensive, and critical understanding of the discipline, with knowledge, skills and expertise to prepare postgraduates robustly for the modern business environment. The course builds on the expertise of our leading scholars, with a variety of practical elements.
This is a conversion course suitable to those without a marketing background.
It will enable students to:
understand the importance of digital marketing in the modern business environment, both from strategic and tactical perspectives
demonstrate a critical understanding of research-led digital marketing theories, practices,…
Newcastle, United Kingdom