Newcastle University Business School
Newcastle, United Kingdom
Our International Marketing MSc addresses the rapidly developing areas of international marketing, including marketing digital transformation, communication and brand management, ethic related practices, customer relation management and industrial marketing. The course consists solely of marketing-orientated modules with a strong commercial focus. It enables you to develop a theoretical understanding of the discipline, while testing applicability of both well-established and newly introduced marketing concepts in different contexts. Taking a market-led approach, you will learn how businesses can create competitive advantages, explore brand loyalty and gain an understanding of the ethical issues and implications associated with your decisions. Gain a route to certified member status of the Market Research Society (MRS), without any further exams (subject to work experience). Our course is one of only six in the UK to achieve MRS status. Read more about this course in our postgraduate 2026 entry prospectus.
