A professional approach that is highly sought after by employers! The MSc in Data Science in Marketing is based on a teaching approach that balances theoretical knowledge and practical skills.
The courses are structured around three dimensions:
- Methodologies: machine learning, deep learning, psychometrics, etc.
- Practical skills: programming in R and Python, use of XLstat, SPSS, etc.
- Applications: recommendation systems, development of appetence models, automated customer segmentation, etc.
Throughout the course, you will attend a wide range of talks given by experts, learn more about the concepts involved in real-life case studies using databases supplied by the School's partners, and take part in data mining hackathons.
