Audencia Business School
Nantes, France
The digital revolution is real, pervasive and inevitable. This global megatrend is at the heart of our future world.
It is the result of unprecedented, exponential technological advances that are becoming the focus of the future. New digital technologies such as AI, big data, and blockchain are disrupting the global economy and will continue to profoundly shape the way we buy, work, and live.
As a result, companies are accelerating their digital transformation. Between the metamorphosis of the traditional business model and the development of new digital services, the number of initiatives is increasing. However, the majority of these initiatives will fail, in part due to a lack of human and digital expertise.
