School of Economics and Management University of Minho
Braga, Portugal
The Master in Marketing and Strategy highlights the major themes and challenges of marketing management and strategy in dynamic and global contexts. Marketing and strategy play a fundamental role in the definition of philosophy, line of action and organisational practice. In this Course, marketing and strategy are addressed as platforms that generate value and competitiveness.
The Master in Marketing and Strategy is among the six best Master's degrees in Marketing in Portugal, occupying position 67 in Western Europe.
