Vienna, Austria
The Master of Science (MSc) in International Tourism Management (ITM) graduate program prepares students to best address the future needs of the global tourism industry. The program focuses on leadership and management specifically relevant to hospitality-related companies, tourism marketing, tourism planning organizations, and policy makers. It is the only Master of Science in Austria awarded the United Nations World Tourism Organization’s TedQual Certification. The program focuses on leadership and management with an emphasis on hospitality-related companies, tourism marketing, tourism planning, and policy.
Do you want create memorable experiences for tourists while balancing economic, environmental, and social interests? This degree will prepare future
managers to enter one of the most exciting and fast developing sectors worldwide. You will engage with cutting-edge topics such as experience design, the sharing economy, smart cities, innovation in recommender systems and online booking platforms, as well as virtual reality-enhanced tourism experiences.
We offer the option to complement your degree with a specialization from one of the future-orientated areas that draw upon MU faculty’s research strengths. Earning a specialization gives you a competitive edge in global business and helps develop sought-after management and leadership skills to shape your future career. You can choose one of the following specializations:
Digital Marketing
This specialization is designed to give you the knowledge and skills to successfully navigate in the ever-changing landscape of the digital world.. You will gain in-depth subject knowledge of the information and communication technology sectors, social media marketing, mobile strategies, consumer behavior, business intelligence, SEO/SEM, web analytics, branding, intellectual property rights, and big data, opening doors for you to become a digital marketing manager in a variety of
industries.
Entrepreneurship, Innovation and Leadership
This specialization will prepare you for the challenges of establishing and growing a business in today’s dynamic climate. You will create your own business
plan, become a more effective leader, and learn how to make crucial decisions and compete successfully.
Innovation and Experience Design for Tourism
This specialization will provide you with the tools and knowledge to create exceptional tourist experiences, preparing you for in-demand positions in the tourism sector. You will gain deep insight into communication technologies in tourism, consumer usage and adoption, digital marketing for destinations, special sector tourism, smart destinations and know-how to create and develop experiences.
Real Estate Management
This specialization will provide you with the essentials in economics, investment, valuation, law, planning, development and property management.
The curriculum goes beyond conventional subjects and examines the impact of development on cities and regions.
Sustainable Management and Governance
This specialization will help you understand how business leaders, managers, and public authorities affect our environment and society, and
how to take on these leadership positions.