Modul University Vienna
Vienna, Austria
The Master of Science (MSc) in Management is a two-year (full-time) consecutive management science program targeting applicants holding undergraduate degrees in business or a related field of study. The program builds a foundation in management and deepens students’ knowledge of global business competencies by preparing them for the complex and demanding international standards in general management areas. Upon completion of the degree program, graduates are equipped with the knowledge, personal skills, vision, and tools to answer the challenges companies face in the 21st century.
The curriculum integrates ethics, business intelligence, sustainability, new media, and economics alongside general management coursework. A special focus on personal development, organizational psychology, conflict management, and leadership skills instills the personal and social competences required for success in a world facing global competition and constant change.
We offer the option to complement your degree with a specialization from one of the future-orientated areas that draw upon MU faculty’s research strengths. Earning a specialization gives you a competitive edge in global business and helps develop sought-after management and leadership skills to shape your future career. You can choose one of the following specializations:
Digital Marketing
This specialization is designed to give you the knowledge and skills to successfully navigate in the ever-changing landscape of the digital world.. You will gain in-depth subject knowledge of the information and communication technology sectors, social media marketing, mobile strategies, consumer behavior, business intelligence, SEO/SEM, web analytics, branding, intellectual property rights, and big data, opening doors for you to become a digital marketing manager in a variety of
industries.
Entrepreneurship, Innovation and Leadership
This specialization will prepare you for the challenges of establishing and growing a business in today’s dynamic climate. You will create your own business
plan, become a more effective leader, and learn how to make crucial decisions and compete successfully.
Innovation and Experience Design for Tourism
This specialization will provide you with the tools and knowledge to create exceptional tourist experiences, preparing you for in-demand positions in the tourism sector. You will gain deep insight into communication technologies in tourism, consumer usage and adoption, digital marketing for destinations, special sector tourism, smart destinations and know-how to create and develop experiences.
Real Estate Management
This specialization will provide you with the essentials in economics, investment, valuation, law, planning, development and property management.
The curriculum goes beyond conventional subjects and examines the impact of development on cities and regions.
Sustainable Management and Governance
This specialization will help you understand how business leaders, managers, and public authorities affect our environment and society, and
how to take on these leadership positions.
Tourism and Services Management
This specialization will provide you with in-depth knowledge of the service sectors and the analytical and conceptual skills to succeed in them. You will
gain insight into quality management with special attention given to service quality, satisfaction and loyalty, managerial decision making in destination
management organizations, and develop a hospitality business concept.
