EADA Business School
Barcelona, Spain
The Master in Artificial Intelligence for Digital Marketing prepares professionals to lead marketing in a data-driven, automated, and intelligent technologies. The programme combines strategic insight with technological skills, covering AI-driven content, customer segmentation, predictive analytics, and campaign automation.
Participants gain hands-on experience with tools like ChatGPT, Jasper, Google Ads, GA4, Semrush, and Zapier, as well as prompt engineering, recommendation systems, and AI analytics. Learning is project-based, practical, and complemented by industry certifications.
Beyond technical skills, the master develops strategic leaders able to navigate ethical, operational, and business challenges, equipping them to optimise operations or drive innovation.
