Bologna Business School
Bologna, Italy
The Data Marketing and Analytics Master is a 12-month full time program tought in English. It is designed to provide high-profile knowledge about the techniques and the tools needed to manage the marketing and sales area of a company, with a particular focus on Digital Culture. The program is an exploration into the world of data analysis, data mining technologies and techniques, and big data optimization strategies for business applications, with a parallel focus on communication skills and business knowledge essential to maximize one’s professionalism.
