Westfield Business School
Miami, United States of America
The Master in Digital Marketing Analytics at Westfield Business School is a 16-month STEM-designated, hybrid program, combining online instruction with a mandatory Global Immersion Week, offering both synchronous and asynchronous learning formats. It equips marketing professionals with advanced tools and strategic insight—covering customer analytics, pricing models, and campaign performance measurement—through real-world case studies and a capstone project that bridges theory and practice.
Guided by dual instructors—academic PhD lecturers and seasoned industry practitioners—the program also embraces Westfield’s Triple Bottom Line ethos, cultivating leaders who generate value for People, Planet, and Profit westfield.edu+1. Delivered in vibrant Miami, the program leverages the city’s multicultural, dynamic business ecosystem to offer unmatched networking opportunities and real-world relevance for future leaders.
