University Of Texas At Austin
Austin, United States of America
Texas McCombs' Master of Science in Marketing (MSM) is a 10-month, STEM-eligible master's degree program that combines a traditional marketing education with cutting-edge data analytics training. Grounded in applied marketing analytics, the MSM program will prepare you for a marketing career in a new economy – a world where data, decisions, and creativity are intertwined. The curriculum provides a strong foundation in marketing principles combined with data analytics, equipping you to understand and leverage analytics in strategic decision-making. You’ll leave the program with the quantitative and qualitative skills to create transformative marketing strategies for companies across industries.
