Strategic and Digital Marketing Master mainly focuses on strategies and the digital literacy of customer market. This programme aims to equip the participants with the strategic, digital, and entrepreneurial skills for todays and tomorrow’s job markets. The curriculum of the programme focuses on digital design and user experience as well as the digitalisation of interactions between paying customers, free users and business to understand how corporations do business in a digital world.
Based on a strong cooperation between professional partners and our international faculty, the students will acquire competencies in core areas like strategy, complex problem solving and decision making. They will also gain comprehensive theoretical and practical insights, which will equip them for a career in the world of strategy, consulting, and digital business creation.
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Rabat Business School - UIR
