National University Of Singapore Business School
Singapore, Singapore
The Master of Science in Marketing Analytics and Insights programme is designed to groom recent graduates to meet the growing demand for data analysts across the industries to address marketing-related issues – predicting demand and trend, understanding consumer preferences and behavioural patterns, creating new product concepts and developing product portfolios, making pricing and promotions decisions, and formulating distribution networks. Disruptive innovations bring significant challenges to traditional and existing businesses, creating opportunities for growth and expansion. The curriculum is rooted in a solid theoretical foundation and complemented with experiential learning to connect you seamlessly with business practices for the future economy.
The MSc in Marketing Analytics and Insights programme is delivered intensively in a three-semester structure consisting of core and elective courses, as well as a credit-bearing Experiential Learning Component. You are expected to complete 40 Units to graduate.