Munich, Germany
Kick-start your global career in sports business and media.
At the intersection of passion and profession, the Master’s program in Sports Management & Media at Munich Business School prepares you for the dynamic world of international sports and entertainment. Designed for aspiring professionals who want to combine a deep understanding of sports business with cutting-edge media know-how, this program offers a unique blend of academic excellence, practical experience, and global perspective.
From international sports governance and event management to digital media strategies, branding, and storytelling, you’ll gain the tools and insights to lead in a fast-evolving industry. Real-world business projects with top-tier organizations, experienced faculty from the sports and media sectors, and a study-abroad semester at one of over 60 partner universities worldwide ensure that your learning goes far beyond the classroom.
Whether you dream of working with global sports brands, managing major events, shaping digital fan engagement, or launching your own venture, this program equips you with the mindset, skills, and network to make it happen. Step into the future of sports – and make your impact.