POLIMI Graduate School Of Management
Milan, Italy
Media & Communication industries are evolving at a rapid pace, driven to change by new technologies and big target shifts. This means that businesses, media companies, media agencies and communication firms need new skills, fresh minds and innovative ideas, all with a mix of creativity and analytical skills. Nowadays, technology has given us unprecedented means and channels of interaction with the markets, but most targets’ attention spans are so small that we need to constantly find new and more engaging ways of communicating.
That’s where target data comes in, giving us the chance to make hyper-personalised approaches to communication while also making performance assessment more precise.
With IMMCM, we give you the chance to discover your full potential and boost your media and communications skillset.