Luiss Università Di Roma
Rome, Italy
The Master's Degree Programme in Marketing provides a comprehensive education that combines marketing fundamentals with the latest trends, giving students the tools they need to tackle complex problems and to build and manage strong brands, analyse consumer behaviour and use data to make effective decisions in increasingly dynamic, technological and sustainable markets.
The curriculum covers both traditional topics - consumer behaviour, marketing communication and branding - and cutting-edge topics such as marketing analytics, artificial intelligence and neuromarketing.
Teaching adopts a practical and experiential approach, applying theoretical knowledge to real-world situations. This method enhances technical skills and fosters creativity and innovation, key elements in standing out in a competitive marketplace.
