IE University
Madrid, Spain
We live in the total experience economy. How do you create seamless and synchronized customer experiences across products, services, organizations and businesses? This master’s program takes a close look at human-centered design, service design, as well as product and experience design, in order to find innovative ways to shape customers’ experiences and deliver added value to them.
The Master in Customer Experience & Innovation is a 10-month program, starting with a common core period in which you will learn, together with students from other Marketing, Communication & Sales Masters programs, the fundamentals to sharpen your creative, analytical, commercial, business, strategic and digital skills. After the common core period, you will then go into your specialized program of choice. During the program, you will also have the opportunity to participate in optional certificates or an international experience.
