IE New York College (IENYC)
New York City, United States of America
The Master of Science in Strategic & Creative Marketing, Communication and Media is rooted in the energy of New York City and designed to prepare marketing and communications leaders who can navigate a fast-changing landscape shaped by AI, media, and cultural influence. The program blends marketing, communication, media, creativity, and technology, combining a strong foundation in brand strategy, consumer insights, content creation, and AI-powered marketing with hands-on learning.
Through applied projects, industry engagement, and the Integrative Marketing Challenge, students develop strategic, creative, and analytical solutions to real business and brand challenges while building connections within New York City’s global business ecosystem. Students customize their experience by selecting two of three specialization tracks: Influence Marketing and Engagement Strategy, Brand Management and Product Marketing, or Creative Strategy and Content Production. They can further personalize their learning through industry focused mini courses in Technology, Sports, or Luxury.
