ESCP Business School
London, United Kingdom
Creativity in Marketing
This programme is unique in its focus on the interface between creativity and analytical thinking in marketing management. The programme defines creativity as the ability to strategically tackle real-world challenges through creative solutions. Students explore creativity’s role in business, from igniting big ideas to driving measurable performance. By teaching students to balance creativity and critical thinking, this MSc empowers students to unlock innovative ideas while grounding them in strategic, data-driven decision-making.
#NotByTheBook Methodology
The MSc in Marketing & Creativity curriculum goes beyond textbooks to incorporate consultancy projects, creative seminars with corporate partners, consultancy projects, case studies and guest speakers, as well as a minimum four-month professional experience (internship/direct employment) which allows participants to immediately apply their learnings to real-life marketing practice.