Format
Full time
Duration
12 months
Tuition fee
26000 €

In a period of unprecedented global change, consumer behaviour, data and analysis are key to developing strategies that are adaptable and customer-driven, which connect data and information to marketing techniques. 

EDHEC’s Master’s in Marketing Analytics gives talented young bachelor's degree holders with a strong analytical appetite the quantitative and analytical tools and knowledge they need to make sound marketing decisions. 

On this 18-month marketing analytics programme, taught entirely in English, you will cover a range of topics and techniques that will enable you to become an efficient analytical marketer ‒from customer experience and digital business-modelling strategies to sentiment analysis and digital marketing analytics ‒ using software and data platforms including Python, Data visualisation softwares and Google Analytics.

Meet this school

Admission Requirements

General

Age
19 / 23 / 30 (Min / Avg / Max)
Work experience (years)
1 / 5 (Avg / Max)

Scores

TOEFL
92+
IELTS
6.50+

School Accreditations

AACSB AMBA EQUIS

Location

Campus

Address: Lille, France
Last update on: 08/08/2023
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