Bologna Business School
Bologna, Italy
The Master in Marketing Management, track in Applied Marketing and Sales, is a program that provides the tools needed to understand and manage the two key areas of a company’s sales department: the product and the customer.
Making a positive impact in this sector requires a systemic approach able to face all areas that characterize marketing in its analytical and creative aspects.
Analyzing customer choices through theoretical and methodological tools, mapping the product-customer journey and understanding the principles of retail are some of the focal points of a training course that aims to equip its participants with global vision, strategic thinking, flexible mindset and communication skills.
Thanks to a format focused on practicality and spendability, with alternating face-to-face lectures and moments of both individual and group study case elaboration, this Master directly guides students into the business world with a placement rate of more than 90% six months after the end of the program.
Full time, 12 months, English-language, with the support of the international BBS network and the Career Service that helps student to organize the steps of a brilliant career, the track in Applied Marketing and Sales looks at the business with an innovative view, capable of keeping up with a market that never fluctuates as much as it does today.
