Bologna Business School_unimybeyond
Bologna, Italy
The Data Marketing and Analytics track of the Marketing Management Master’s course is aimed at helping students generating more value for the client. The course allows students to acquire the techniques and tools necessary to plan and manage a company sales and marketing division using both disciplines in an integrated approach. The advantage of a systemic view is the ability of analyzing, building, and communicating to the market the value of one’s product, by way of an efficient positioning strategy.