Alliance Manchester Business School
Manchester, United Kingdom
Gain a strategic understanding of relevant marketing processes, tools and tactics, providing you with unique analytical and problem-solving skills.
MSc Digital Marketing gives you exposure to this dynamically changing marketing environment, provides you with a strategic understanding of relevant marketing processes, tools and tactics, and helps you to navigate various challenges by providing you with unique analytical and problem-solving skills developed in an inter-disciplinary context. Enriched with expert insights from the most recent cutting-edge research, the programme will help you to provide innovative solutions and sophisticated justification for any type of marketing decision you are faced with.
Coursework and assessment
Assessment across the course units varies, and includes a combination of examinations, course work, group project and presentations, individual essay and assignments. A group project is also normally undertaken.
