Marketing & Communication



Graduate programmes in Marketing teach students to target a specific population or group in order to sell a product more efficiently. Graduate students will be prepared with knowledge of specifics about the sociology, consumer behaviour and purchasing patterns of certain target groups. Marketing at its highest level is an extremely intellectual and abstract profession, one whose applications and results are firmly rooted in the world of the practical consumer. Potential candidates for graduate marketing programmes should be productively creative and ambitious in their approach to learning,  and to life in general. A certain level of innovation and co-relation to consumer actions is needed.

Course content

While training focuses on some traditional academic spheres such as sociology and psychology, it is still very important for those in the field of marketing to participate actively with the world around them. Additionally, with just about any product or service being capable of being marketed, you will find a few specific directions you may choose to focus on, such as: Business-to-Business Marketing, Developing New Products and Services, Advertising, Public Relations, Marketing Strategy, International Marketing, Sales Management and Control, Marketing Management.

Careers options

Literally millions of professionals are pursing a career in marketing. These individuals include professionals employed in advertising and promotion, marketing managers, retailers, salespeople, and many more. In fact, the number of different careers and jobs that fall under the umbrella of marketing mean that thirty per cent of all workers worldwide are estimated to be employed in marketing. The avenues for marketing professionals to pursue are seemingly infinite.

Specific areas include: advertising and public relations, brand management, business-to-business marketing, direct marketing, distribution channel management, brand management, consulting, marketing research, non-profit marketing, product management, international marketing, marketing research, new product planning, retail marketing, marketing professor, sales promotion management. According to the US Bureau of Labor Statistics Occupational Handbook, jobs within the marketing sector will grower at a higher rate than other jobs at a national level. This sector allows flexibility, accessibility and applicability to all markets and spheres of the global economy.  



Many students, once they have decided that they want to advance to the top of their field, decide to pursue a Masters degree in Communications. Students enrolled on graduate communications programmes receive an interdisciplinary education with many opportunities. They open lines of communication between companies and the people to whom they are providing services. Graduate communications schools prepare students for in-demand careers in any number of industries and professional settings. The theories that are taught and practiced rest not just on the latest communications theories, they also equip graduates with the essential leadership skills which are important while forming coalitions, as well as handling and resolving heads on crises.

Course content

Students at graduate communications schools can choose from journalism, mass media graduate programmes, marketing graduate programmes and professional writing graduate programmes. A Masters in communications is not targeted only at candidates with a gift for the gab, or fluid writers, it caters for people who have a flair for writing and communicating, and who have good interpersonal skills. Those who are interested in communications management can opt for a graduate communications management programme, which involves analyzing audiences, organizing ideas and choosing the right media in a multicultural environment; or telecommunications management and corporate communications, involving the study of public opinion, marketing communication and audience behaviour. Other specific areas include: advertising & public relations, journalism and mass media, publishing, radio, TV and film.

Career options

Graduates with a Masters degree in communication can become public relations executives, human resources executives, corporate media directors, Corporate communications consultants, advertising executives and more. Apart from the different career paths, a Masters in any communications stream gives candidates the extra factor, the excellence in interpersonal skills, public speaking, group motivation, influential writing agility and capacity to deal with internal and external pressures and to become a leader in every aspect.

Masters in Marketing and Communication prepared graduates to participate in strategic business expansion and branding by analysing customers’ behaviour and expectations in order to determine the most effective way to reach them.

Some examples of Masters in Marketing and Communications

- MSc in Marketing Research
- MSc in Brand Management
- MSc in Advertising and Public relations
- MSc in International Marketing and Management
- MSc in Marketing Management
- MSc in Marketing
- MSc in Strategic Market Creation
- MSc in Marketing Communications Management
- MSc in Master in Marketing & Sales
- MSc in Services Marketing & Management
- MA in Corporate Communication
- MA Intercultural Communication
- MSc in Media and Global Communication
- MSc in Digital Marketing online
- MSc in International Business Communication

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