Marketing and Communication

Masters in Marketing and Communication prepare graduates to participate in strategic business expansion and branding by analysing customers' behaviour and expectations in order to determine the most effective way to reach them.

Marketing

Applicants

Graduate programmes in Marketing teach students how to target a specific population or group in order to sell a product more effectively. As a graduate, you will gain knowledge about the sociology, consumer behaviour, and purchasing patterns of certain target groups. At its highest level, marketing is an extremely intellectual and abstract profession, one whose applications and results are firmly rooted in the world of the practical consumer. Potential candidates for graduate marketing programmes should be productively creative and ambitious in their approach to learning and to life in general.

Course content

While training focuses on some traditional academic spheres such as sociology and psychology, it is still very important for those in the field of marketing to participate actively in the world around them. Additionally, with the increasing possibilities to market just about any product or service, you will find a few specific directions you may choose to focus on. Examples include Business-to-Business Marketing, Developing New Products and Services, Advertising, Public Relations, Marketing Strategy, International Marketing, Sales Management and Control, Marketing Management.

Admission requirements

To apply for a Masters programme in Marketing, you will most likely need to prove that you have a Bachelor’s degree in a relevant field such as Economics, Business Management, Communication, etc. If you are not a native English speaker, make sure to prepare your results from an English proficiency test before your application. Your English test scores and your average GPA will be something that the admissions office will want to note down. It is possible that you will not have to present language proficiency results if your undergraduate studies were held in English. Having prior work experience is not compulsory in most cases, although it can certainly be a plus. GMAT scores are usually not required.

Career options

The avenues for Marketing professionals to pursue are seemingly infinite. Specific areas include advertising and public relations, brand management, business-to-business marketing, direct marketing, distribution channel management, brand management, consulting, marketing research, non-profit marketing, product management, international marketing, marketing research, new product planning, retail marketing, sales promotion management. According to the projection of the US Bureau of Labor Statistics for the period 2014-2024, jobs within the Marketing sector will grow at a higher rate than other jobs on a national level.

Communication

Applicants

Students enrolled in Communication programmes receive an interdisciplinary education with many opportunities. Graduates and professionals in the field learn to open and maintain lines of communication between companies and the people to whom they are providing services. Graduate Communication schools prepare students for in-demand careers in any number of industries and professional settings. The theories which are taught and practised are not only based on the latest communications theories, they also equip graduates with the essential leadership skills necessary for forming coalitions, as well as handling and resolving crises.

Course content

Students in Communication Masters programmes can choose from Journalism, Mass Media programmes, Marketing programmes, and Professional Writing postgraduate programmes. A Masters in Communication is not targeted only at candidates with the gift of the gab or at proficient writers. It also caters to people who have a flair for writing and communicating, and who have good interpersonal skills. Those who are interested in communication management can opt for a Communication Management programme, which involves analysing audiences, organising ideas, and choosing the right media outlets in a multicultural environment. You can also go for Corporate Communication involving the study of public opinion, marketing communication, and audience behaviour. Other specific areas include Advertising and Public Relations, Journalism and Mass Media, Publishing, TV and Film.

Admission requirements

To apply for a Masters programme in Communication, the requirements to comply with will be very similar to those for Marketing. You will most likely need to prove that you have a Bachelor’s degree in a relevant field and that you have covered a certain GPA score. If you are not a native English speaker, make sure to prepare your results from an English proficiency test before your application. Your English test scores and your average GPA will be something that the admissions office will want to note down. It is possible that you will not have to present language proficiency results if your undergraduate studies were held in English. Having prior work experience is not compulsory in most cases, although it can certainly be a plus. GMAT or GRE scores are usually not required, but make sure to check in advance with the universities of your choice.

Career options

Graduates with a Masters degree in Communication can become public relations executives, human resources executives, corporate media directors, corporate communication consultants, advertising executives and more.



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